One of the challenges for the ductless hood industry is convincing labs to switch from traditional ducted exhaust hoods. The concept of ductless is still new to a lot of lab managers and architects. I thought that the Columbus Day holiday would be a good opportunity to use the concept of discovering something new and apply it to the products sold by AirClean Systems.
I re-wrote the well-known Columbus Day poem and presented it to my supervisor with a mockup of the idea. Luckily for me, he let me run with it, so I went a step further and made an animated GIF to serve as the hero image.